I had an interesting experience yesterday that I wanted to share and analyze, because I'm not exactly sure what happened.
Each year, a student group puts on a conference. The topic of the conference is not relevant, what's relevant are the logistics. The conference is free, but attendees are encouraged to register to receive a free tshirt and pay a fee if they'd like food throughout the weekend. Every year, most of the attendees register. However, there is always a number of folks (local students who see advertisements on the bus or quad, for example) who show up without registering and happily receive a free tshirt.
Of course I have no problem with these logistics. I'm not criticizing the way anything is run; each year the conference is a wild success. However, as a capitalist, I am trying to see a way to make (even just a little) more money from something like this, without sacrificing the quality of the conference or anybody's experience. Everyone loves free stuff, but I hypothesize that NOT giving away free tshirts to UNREGISTERED attendees will not affect the overall quality of the conference experience for the participants.
I suggested selling each spare tshirt to anyone who wants one at the conference for something like $10. Due to some existing funding situations, it costs close to $2 to print each tshirt. If we have 100 spare shirts, and we sell them at $10 a piece, that's 800 dollars without really sacrificing anything. Sure, it isn't enough to hire a speaker or pay for anything really enormous, but it's completely effortless. And what's the downside? We don't sell them all? We have boxes of conference tshirts from years past, so that argument doesn't make sense.
The reactions I got were mixed, but I can't remember a single one who thought it was a good idea. I'm not upset, I'm just surprised. It could be that most people don't think the same way I do. Perhaps I came across as a cutthroat capitalist who wants to make money at the expense of anything else (this is ridiculous, I think). Either way, I'm still at a loss to explain why this idea was shot down.
After this debate, a friend (who had been eating a fortune cookie) walked up and handed me the fortune. It said "You will do well in expanding your business." I now keep this in my wallet :-)